Social media advertising, or social media targeting, are advertisements served to users on social media platforms. ... In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.
Social media advertising is a must if you’re looking to reach a new, targeted audience—fast.
What makes social networks go-to advertising platforms?
The share of people who use social media primarily to research and find products to buy has increased by seven percentage points in the past three years to 31% today.
This is a testament to the fact that the role of social media in users’ daily lives has changed – it now carries a significant weight in the path to purchase.
What’s more, it’s increasingly becoming the space where people want to see brands, offers and products in their news feeds.
Just under 4 in 10 follow brands they like on social media, meaning these consumers don’t find branded content intrusive, and are comfortable viewing it alongside their friends’ posts.
Let's start with the bad news first. It's tougher than ever to get your content noticed.
Changes to Google's search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets.
Organic reach in social media? It's pretty much dead. Half of all content gets zero shares, and less than 0.1 percent will be shared more than 1,000 times. And Facebook just announced that you're even less likely to get your content in front of people who aren't related to you. (Sorry.)
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